Why is SEO Important?

Harnessing the potential of the online market is essential if you want to survive in today’s business world. Even small-scale businesses such as food stalls and single location shops are advised to maintain a strong online presence. At the very least, you should have some social media pages for your business.

With that said, in order to make the most out of investing in SEO, it is best to have a basic understanding of what search engine optimization and in broader terms, what digital marketing is all about. The term “digital marketing” was actually coined way back in the 90s while the internet was still just getting over the early stages of infancy. Nowadays, it has become an all-encompassing term for the use of any digital technology in order to enhance your business.

Search engine optimization in particular is a relative newcomer in the world of digital marketing, but its importance definitely cannot be undermined with a net worth of $65 billion back in 2016 and growing up to $80 billion as recently as 2018.

The goals of SEO have actually changed quite a lot over the years – mostly determined by Google policy changes. At first, it was just all about ranking high and outdoing your competition for the same keywords. In 2019 however, it is all about building trust and credibility with both Google and your target audience. What you want to do is to ensure that Google rates your website highly and even become an authority site for your particular niche. Equally important is the unique user experience for visitors to your page. Your page should load quickly, have interesting and readable content and offer value to your potential clients.